eikon marks character focused design

For:

The Foundation for Exceptional Warriors is a service based organization that provides various adventures and outdoor activities for outstanding veterans.

Why:

The F.E.W. already had a logo and a idea to focus on but they wanted an upgrade. I totally refined the logo in style and structure by creating a system where the wordmark can be used alone or inclusive with the shield. This also expresses the adaptability, professionalism and precision that they stand for.

Result:

Multiple accounts of positive feedback on the new logo and how it displays the character of the F.E.W. The F.E.W. has grown their volume of service to expand the outdoor possibilities for many more deserving veterans.

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For:

This is a personal project.

Why:

I wanted to create a new and simplistic illustrative representation of the word and idea “patriot”.

Result:

I designed and produced it over 2 years ago. It combines the American flag with the word patriot. Its' simplicity, accuracy, usage and personality make it timeless.

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For:

Helt Heat and Air (proposed, unused)

Why:

I needed my air conditioner fixed, and a friend referred Helt to me. When it was fixed, I took note of the quality and, paid him. I was so impressed, that I even designed him a logo.

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For:

Sivam is a hair and beauty salon located in Missouri.

Why:

We started from a clean–slate, so we developed the logo together from nothing. After discussing and visiting, we realized what was needed. The logo represents comfort, nature and sophistication.

Result:

The feel of the salon is natural and personal. I'm pleased with the logo because it clearly expresses the salons' personality.

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For:

Artherapy (proposed, unused). Artherapy is a leisurely painting studio, offering artistic classes for individuals and groups.

Why:

A friend started a new company, so I decided to do her a logo.

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For:

A personal design and study

Why:

I wanted to do something that was functional and creative for a industry that generally doesn't go with progressive logos. I was interested to design a logo for a different industry than I'm used to.

Result:

I'm pleased with how it merges industry material with personality, strengthening the bond of recognition between business and clients.

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For:

A personal design and study

Why:

I was interested in sports logos and the different ways that I can show the characteristics of the mascot.

Result:

The mascot is a great–white shark, which is associated with the deep, caution, stalking, biting and thrashing. These characteristics are displayed through the color choice, line–style and perspective.

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For:

A personal design and study

Why:

I was interested in sports logos and the different ways that I can show the characteristics of the mascot.

Result:

The Finishers. After this last nail, “You're done!“. Strength, shock & pounding comes to mind. Strong images and shocking accents are used to give that feeling.

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For:

A personal design and study

Why:

I was interested in sports logos and the different ways that I can show the characteristics of the mascot.

Result:

Every city across the country has at least one school or organization with an eagle as its' mascot. I decided to go with the widely used mascot, but use a different approach. Instead of using the head or wings, I focused on the talon. It's how it hunts, captures its prey, and the term, “talon” is synonymous with the eagle.

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For:

The Outdoor Cap Company

Why:

I had the task of designing a patch for a cap, meant for teens and young–adults. I was in a good mood and didn't have many restrictions, so this was the outcome.

Result:

I think it does its' job of reaching young people. Its stylish, fun and unique.

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For:

The Outdoor Cap Company

Why:

I had to create a logo that fit the style and attitude of hunters and outdoor enthusiasts.

Result:

This is sleek, bold and expressive. It fits the market and I am happy with how it works together.

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For:

The Outdoor Cap Company

Why:

They needed a design that expresses the hunter lifestyle.

Result:

This one, is specifically meant for a company who specializes in hunting camouflage and equipment. To be a hunter, you should be direct and confident. This illustration represents those characteristics.

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For:

The Outdoor Cap Company

Why:

They were wanting a fearless and aggressive design that expresses the No Fear brand.

Result:

This illustration is meant for the fearless and bold. What's more aggressive than 2 fists in your face? No Fear!

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For:

The Outdoor Cap Company

Why:

They wanted a unique "spin" on a logo for the No Fear brand.

Result:

I usually see people who do extreme sports wear wrap–around sunglasses so, I believed the design fit the culture and brand.

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For:

The Outdoor Cap Company

Why:

Outdoor Cap wanted some looks for the nature conscious youth market.

Result:

The combination of the fun personality and the direction to plant something, would likely make kids want to plant something and be happy to do so.

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For:

The Outdoor Cap Company

Why:

I had to illustrate something that expresses how drinking a Slurpee feels.

Result:

Exactly! This is just how I feel while drinking one... I want more! Hopefully, that idea resonated with people.

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For:

The Outdoor Cap Company

Why:

This is designed for the racing enthusiast. I had to do something that they understood, so it had to be authentic.

Result:

I used the familiar imagery like the flowing checkered racing flag and a striking cobra to resonate with racing fans.

Character focused design.